I started Faerie Made in early September 2002 and over the past nine years it has been an organic flow as it has been evolving and changing. I never took a business class and to be honest, I had no idea what I was doing. But I did it, I’m still doing it and I think it’s been pretty cool.
Part of what I focused on as Faerie Made has shifted, morphed and grown is to make sure that I had a good brand and the importance of building the Faerie Made. This post is focused on the name and the logo as part of branding.
When I first started selling my soaps I wanted to call it Faerie Maeve, because I loved the name of my newborn daughter, Maeve and she was my little fairy girl. But it just didn’t flow off the tongue right for the business name. During a chat with a friend we ended up with Faerie Made and … it worked.
My first “logo” was a clip art fairy with a photoshopped “Faerie Made” across it.
This was definitely not royalty free, just a picture yanked off the internet but I loved it. I thought I had the bestest of the best logos ever.
I think I was naive. Sure, the faerie woman was pretty. And complex. And not easily reproducible from large to very very small. Nor in black. nor royalty free!
I needed to accept that I was really in business and I needed to have something that would be:
look good up close
and on the web.
Also, it became necessary to look at the possibility of receiving a cease and desist from someone about the image yanked off the ‘net that I was using.
It was time to take Faerie Made to the next level.
So as I began building my brand with Faerie Made I had a new logo created which was made just for me, the biz and it’s the same Faerie Made logo we are using today. She met the criteria.
looked good up close
and on the web
The logo met the criteria, and I made sure no one was using the name in commerce. In July 2004 I trademarked it through the US Patent and Trademark Office and in May 2006, Faerie Made became an (r).
A good logo and a name are part of branding. There are other things that can be done to help build a brand and that’s for another day